Farvest accompanies you in your important modern corporate ventures and connects you with your ecosystem of professional contacts.
Farvest was founded in June 2000, with the ambitions of creating a real b2b marketing laboratory, and of rethinking the fundamentals of community approaches based on different principles:
Customer Centricity
This essential focus is at the base of every marketing approach. However, it is very often put to one side early on in the agency’s analysis, as they prefer to concentrate more on positioning, goals and strategies. We are client-oriented.
(Re)positionning
If a brand is a living element of a company’s patrimony, this also goes just as much for its positioning. We help our clients to continuously audit their positioning and to adapt it according to market needs, changes in their competition, technology, or even legislation.
Integrated Marketing Communications
This is no longer a case of 360° communication which often takes the interests of an agency or a regime into account to the detriment of the performance of the media or events selected concerning the targets, but of evaluating, beforehand, each communication operation according to the intended performance in the field of targeting. We generally advise less but better-targeted communication, linking different brand messages aimed at the targets.
Quality & reporting
Each project is an opportunity to improve, to do better, to do things differently. You can only improve yourself through a continuous assessment. This is particularly true immediately following the latest project. There is nothing more precious than client feedback.