27.10.2022 Marketing AI Tech

Canva versus Microsoft Designer: the battle is on!

Writer Samira Joineau
Microsoft Designer software app

Microsoft Corporation has recently disclosed it is about to launch a new software product: Designer. The latter relies on a test-to-image AI technology, and therefore introduces as a threat to the worldwide dominant softwares similar on the market, Canva. So, what’s new with Designer?

I’m excited to announce Microsoft Designer, a graphic design app in Microsoft 365 that helps you create stunning social media posts, invitations, digital postcards, graphics, and more, all in a flash”, expressed Liat Ben-Zur, Microsoft Corporate Vice President. She added that Microsoft Designer is powered by AI technology, including DALL-E 2. The AI company OpenAI – which Microsoft supports – created the latter. What does it mean? 

You enter your ideas – using text or images – and Designer takes care of the rest. No need to rummage through different pre-made templates, the app is here to free up your time. Using the “start from scratch” feature, Designer enables you for instance to simply describe an image you want to see, and it magically creates a design based on your initial idea. It proves that this Microsoft software definitely comes up for any profiles, with or without design skills. 

For anyone who is trying to create a brand for themselves on social media or simply wanting to create a birthday party invitation for family and friends, we aimed to solve a few key challenges with creating and sharing content

This makes clear that Microsoft is looking to outcompete the $40B-company Canva, initially built by Melanie Perkins and Cliff Obrecht –
to curve sophisticated Adobe Suite and other similar graphic tools. Nevertheless, it will be far from being an easy task to dethrone Canva’s success. Following Microsoft’s announcement, Canva disclosed new features, part of the Visual Worksuitenotably the Docs to Decks one which enables you to transform a document into a polished presentation within a few clicks

The competition is now on between these two! For now, Microsoft Designer is in closed beta yet users can join a waitlist so as to access a preview version of the app. Later on, Microsoft aims to integrate it into both Microsoft 365 Personal and Home packages. 

Credits: Microsoft