Like all new concepts, it may be challenging to get a grip on what Web3 means. How would you explain it in simple terms?
The metaverse is a technological millefeuille : it is the Internet of tomorrow. We have known the minitel, then the Internet, the Web2, and in 2 years we will all be in the Web3 or the Metaverse.
On the first hand, we find the operational components of web3. Virtual reality, augmented reality, or access to these universes via helmets, Augmented Reality (AR) glasses, masks or neuralink chips. This also encompasses the creation of an avatar – aka your digital identity – which in the future will include your personal data.
Metaverses, i.e. immersive universes – there are already 180 of them and this is what will enable metacommerce.
On the other hand, there are the technologies that make web3 so powerful and fast. Blockchains as digital bailiffs of information: NFTs, tokens and digital assets of ownership and use. This supports DEFI, or decentralized finance with the leverage of crypto-currencies.
Besides, the DAO – a decentralized autonomous organization – enables the global automation of tasks. This metaverse should be seen as a complement to reality, which will be mixed and virtual at the same time and will replace our smartphones and computers.
Decentralized infrastructures are expanding, notably with the emergence of tools such as Web3, the metaverse, or blockchain. Why and how to get involved in such technologies?
The figures speak for themselves: 8,000 billion in sales in 2030 according to Bloomberg, 400 million users worldwide in 2022; considering that 80% of French people play video games, i.e. 65% of the French population, the successor to the Internet is here, with Microsoft acquiring BLIZZARD for 75 billion dollars in 2022.
Your Internet will change this year: you will not be on the Internet but in it. The blockchain brings security, while NFTs – tools of ownership and digital use – guarantee total transparency in these metaverses.
The way is to test, retest and move forward, taking good use cases that meet business needs. Maybe hire an internal CMO who will manage all the subjects.
While Web3 is still under development, are there already predictable challenges or limitations?
Digital identity and the protection of personal data is one of the first challenges. The power of Artificial Intelligence (AI) will very quickly help create conversational avatars: it will be necessary to be able to determine whether we are in front of a human avatar or a humanized AI.
The limits will always lie in the power of technology and its expansion (6G quantum computers, etc.) and the infrastructures made available.
The real issues are the accessibility of the metaverse for all, the interoperability of assets, and avatars between the 192 existing metaverses. More simply, the metaverse will have to open up to all, like the one in Seoul, South Korea, with real use cases.