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We announced it last year at the occasion of the unmissable Marketers Gala and here we are, the well-known “Apero Marketers” is back next February 9th addressing the topic: “Championing the customer experience today”, CSR & Digital Marketing: how to make the mission possible?
The event will be composed of:
- a conference
- a wine-tasting experience
- a privileged moment to connect with the Marketing leaders of your sector
This will happen in the new location of Tero River House, a convivial moment to share advanced expertise on customer Experience in one of the greatest Luxembourg’s clubs.
Seats are limited and the event is exclusively reserved for Head of Marketing, Chief Marketing Officer, professionals occupying a C-level position in Marketing & Communication.
This edition is co-organised with IBEXA and UX-Republic.
The more digital progresses, the more important the human relationship becomes and this is true for every industry. In a context shaken by various health and geopolitical crises, your challenge is to propose meaningful user experiences based on data-driven strategies while creating a human and emotional link with your customers.
Besides, succeeding in a long-lasting and effective digital transformation also means adopting sustainable best practices, compliant with responsible digital standards and key CSR pillars.
How to accelerate your transformation to a customer centric and sustainable organization? How to create a meaningful experience for your B2B or B2C customers? How can you link technological innovation, latest UX best practices and sustainable development objectives? CSR & Digital Marketing: how to make the mission possible?
Master of Ceremonies: Koen van Dillen, Country Business Manager, Partner Director Benelux, IBEXA
05:30pm | Doors opening
06:00pm – 06:15pm | Welcome words
06:15pm – 06:30pm | Talk by Barbara Daroca, Head of Corporate Services, ING Luxembourg
06:30pm – 06:50pm | Sustainable best practices as an enabler to a successful digital journey
- Yann Cadoret, Co-Founder and General Manager, UX-Republic
06:50pm – 07:10pm | Roundtable
- Barbara Daroca, Head of Corporate Services, ING Luxembourg
- Thibaut Puls, Digital Marketing Manager, HIFI International
- Xin Yuan, Head of EU Luxury Stores, Amazon
- Jessica Sicre, Head of Marketing & Communication, Governance
- Moderator: Yann Cadoret, Co-Founder and General Manager, UX-Republic
07:10pm – 07:20pm | Q&A session
07:20pm – 08:30pm | Networking cocktail and Wine-Tasting
About IBEXA and UX-Republic
Ibexa Digital Experience Platform (DXP) helps B2B companies to transform traditional sales strategies into frictionless buying experiences.
UX-Republic is a digital transformation and innovation firm specializing in creating user-centered experiences for brands.