24.10.2022 Marketing Luxembourg

Farvest aligns the planets with its new website!

Luxembourg, 24 October 2022 – Farvest was created in 2000 by Fabien Amoretti on a community marketing model. For 22 years now, the company has aimed to animate, inform and list different communities of professionals in Luxembourg – especially in the human resources, finance, marketing and IT sectors. A whole galaxy with its own vocabulary, rules and challenges.

Throughout its various media, dedicated events and awards’ ceremonies, Farvest has become a key player in the Luxembourg marketplace and a true business enabler highlighting the country’s best practices, addressing the biggest challenges in the world of work and fostering cross-sector synergies.

The ICT Spring event is the perfect example: every year since 2010, this international tech conference enables all these communities of professionals to meet, share their experiences and expertise on the national and international scene, notably thanks to the multiple delegations gathering in Luxembourg on this occasion.


Redesigning the communities’ web portals

“The redesign of our communities’ web portals means much more than a new website to us. It reflects the needs of society today and the desire to break the silo effect. Companies are facing unprecedented challenges. COVID-19 has been a wake-up call and has stimulated the digital transition. Today, companies must have suitable and reliable infrastructures, offering their employees more flexibility and supporting them in this culture of innovation, while driving change towards a more responsible and sustainable economy. This new website brings together all of our media, which makes information flow easily and smoothly among our different communities. Digital transformation, resilience and the environmental impact don’t rely on one department only, it is the entire company’s responsibility: every stakeholder must do its bit.

The website has 6 categories, meaning that professionals from a dedicated sector can stay up to date while using tags to browse through cross-sector news. On top of the long-standing communities, we added the Healthcare and Space categories, as we have been covering both sectors since 2014 and 2016 respectively. For our clients and partners, this new website is also the guarantee for a better media coverage by gathering all our traffic on a single website” explain Charlotte Boutelier & Margaux Vetzel, Managing Directors, Farvest.

itone.lu, hrone.lu, marketers.lu and infinance.lu are now under one single website: farvest.com. The social networks of these communities will therefore be renamed as follows: Farvest IT for IT One, Farvest HR for HR One, Farvest Marketing for Marketers and Farvest Finance for InFinance.


Launching a modern and more functional website

The new website includes news from 6 targeted communities of professionals, giving the opportunity to follow news by sector or through cross-sector tags. It has a functional directory which includes the main information of -mostly- Luxembourg-based companies.

The agenda section highlights upcoming and not-to-miss B2B events. As for the Jobs and Training sections, they feature all the offers and opportunities available to help the business world evolve.

The advertising displays have been redesigned for better visibility.
The weekly newsletter system remains in line with subscribers’ interests.

The website is more ergonomic, user-friendly in the reading of articles and the navigation between the different menus. It reflects the image of the company and its ambitions.


Showcasing the agency’s projects

“This new website is a turning point and will contribute to making a distinction between our content activity and the agency’s projects” adds Margaux Vetzel.

On the one hand, professionals know Farvest as a B2B communities platform that hosts various specialized media and brings together professionals from around the world. On the other hand, Farvest interacts on the market as an agency and supports its clients with: brand design, custom content creation, videos thanks to its studio, magazine design, graphic design/brochure creation and the realization of part or all of their events. The agency regularly applies for calls for tenders – which has led to the organization of some of the country’s largest gatherings in recent years, including FIABCI World Congress (2014), Manufuture (2015), Asteroid Day (2017), Luxembourg 5G Conference (2019) and others to come…


Who is Farvest?

“A B2B events’ organizer, a marketing and communication agency, a media company… People often wonder: who is Farvest? Some know us for ICT Spring, others for our galas, others for our daily news. Farvest is above all a team of passionate, over-motivated and bold people, not afraid to take up challenges. We make a point of putting customer satisfaction and the promotion of the country’s know-how at the heart of our achievements, and use all our resources to serve the professionals of Luxembourg. This country may be small by its size, yet its ambition is big: it is a dynamic ecosystem that facilitates and accelerates business relationships and synergy. We are proud to be part of this universe and will continue to contribute to it with this new website and the events calendar we are planning for 2023” concludes Charlotte Boutelier.


About Farvest

Created in 2000 with the idea and ambition of animating a large range of professionals, Farvest has dedicated itself to the Luxembourg market by creating several media portals of reference and a panoply of targeted events: from breakfasts to experts’ days to awards’ ceremonies and gala dinners. In parallel to the animation of B2B communities, Farvest is a creative agency supporting its clients in the creation of their brands and projects. Since 2002 with the launch of its first Gala dedicated to the HR sector and since then, the creation of more than 40 brands, the Agency has specified itself in different sectors by operating through a unique business model making this organisation a partner of choice in the B2B world.