14.09.2023 Marketing FarvesTalks Trends Video Videobot

How can short videos revolutionize companies’ websites?

videobot interview farvest luxembourg

Amid the ever-evolving digital landscape, one phenomenon has caught the attention of both content creators and businesses alike: the rise of short videos. These bite-sized visual narratives have not only revolutionized social media, but are now making their mark on the websites of companies across various sectors. 

To unravel the layers of this intriguing trend, we sat down with Videobot Co-Founders Matias Mäenpää & Anssi Kiviranta to explore the expansive potential of short videos, examining their impact on websites,  and envisioning the path ahead for businesses keen on embracing this innovative format.

Videobot was founded last year, with the ambition to elevate customer communication with interactive videos. How did you come up with such a concept? 

Anssi: Social media has different trends that come and go, but one remains strong: it is the short video format. TikTok is based on this type of content and, on its side, Instagram is growing towards this model – notably with the emergence of Reels. This said, websites are missing out on this trend. Although their UX experience might be better compared to 15 years ago, they are still composed of texts and images. And this is how Videobot was born. 

Our concept is to bring this trendy piece of content (aka short videos) to company websites. This presents as a way to reimagine how a company presents itself, its products and solutions; and eventually improve the customer experience and relationship. 

Matias: It is true that social media have already adopted short videos as a strong, if not full, part of their platform content. Even search engines are strongly investing in this new type of content meaning that soon, they might disclose short videos instead of web links. Considering this, we want to be the future of websites, which means videos.

In this sense, could you elaborate on short videos’ potential to amplify a company’s brand narrative and overall brand image? 

Matias: It is clear that people want to get information in videos, as they read less and less texts. Hence why Videobot presents as a perfect solution to bring these interactive videos onto websites, and every landing page could then be a video. This means that a customer could start their journey from a video on social media, and keep viewing videos when on the company’s website. 

This can truly transform the customer relationship and hence, create a real value for customers. As for brands, it can help them improve the user experience and develop their renown – and ease their lead generation process. This video approach enables to build a unique link with (potential) customers: it eases purchasing and finding the right information, while making navigation a breeze. 

Anssi: When you think about it, video is more natural for us humans to consume than purely symbolic text. For instance, if you explain your services on a video, the end user subconsciously processes tonality, body movement, and facial expressions. For instance, think about how Videobot can help sales. Have your sales person on a Videobot and when they hop into the sales call, the prospect already feels a bit more connected on a human level when they see a familiar face. It’s instant rapport building.

Do you have any use cases or successful stories to share regarding companies that adopted Videobot solutions? 

Matias: In the Nordics, we already have three big telecom companies which opted for Videobot solutions. These companies thrive with their physical stores, but struggle to provide a similar customer experience online – although the online part is a bigger part of their business. Thanks to Videobot, they can bring about the same experience, bettering then their digital presence and brand image. 

Besides, we have a recognized bank as a client. It fully redesigned its website integrating Videobot solutions so as to bring a human touch. The website is essentially a discovery video guide, which aims to analyze clients’ needs and answer them simply through short and straight-to-the-point videos. With the help of Videobot, customers spend more time with the brand which normally helps to increase the conversion as well.

Videobot has already gained a solid foothold with over 200 customers in 15 countries, from diverse industries. Bearing this in mind, how do you envision the company’s growth over the next few years? 

Matias: We are hoping to raise around $10M by the end of 2024. In the longer-term, Videobot has the objective to become a unicorn; meaning that we would reach a valuation of $1 billion in the venture capital industry. Basically, we want to become the Coca-Cola of video solutions on websites.