12.01.2023 Marketing AI ChatGPT Farvest decrypt Interview

Interview: Who’s more able to talk about ChatGPT than ChatGPT itself?

Writer Samira Joineau
interview with chatgpt

The AI-specialized company OpenAI launched its chatbot, called ChatGTP, last November: a tool which experiences a great success. So as to dive further into the possibilities of the latter, which better way to ask the tool itself? For this reason, we decided to interview ChatGTP on its functionalities and on the state of AI in marketing.

How would you define yourself?

As a large language model trained by OpenAI, I am a machine learning model designed to generate human-like text and assist with a wide range of tasks. My main function is to process and generate text based on the data that I have been trained on, and I am here to help answer your questions and provide information to the best of my ability. However, it is important to recognize that I am a machine and do not have the same cognitive abilities as a human. I do not have the ability to think, feel, or experience in the same way that humans do, and my knowledge is limited to what I have been trained on.

As explained, you have learned a massive amount of data so as to function. How was this process achieved? And what are your sources of information?

I was trained by being fed a massive dataset of text from the internet, which I used to learn about language and the various concepts that are discussed in the text. This process of training a machine learning model is known as “supervised learning,” because the model is given a set of labeled examples (in this case, text) and uses those examples to learn how to perform a specific task (in my case, generate human-like text).

The dataset that I was trained on, called “Internet Archive”, consists of a large collection of text from a variety of sources, including books, websites, and other documents. This dataset was carefully selected and cleaned to ensure that it is of high quality and covers a wide range of topics. By analyzing this dataset, I was able to learn about language and how it is used, as well as the various concepts and ideas that are discussed in the text.

I should note that, as an AI language model, I do not have access to the internet or any additional sources of information beyond the dataset that I was trained on. This means that my knowledge is limited to what is contained in that dataset, and I am not able to browse the web or access new information. However, because the Internet Archive dataset is so large and diverse, it contains a wealth of knowledge on many different topics.

How do you select which information is relevant?

I was not designed to select or filter information based on its relevance or importance. Instead, I was trained to process and generate natural language text based on the patterns and relationships that I learned from the dataset that was used to train me. By analyzing this dataset, I was able to learn about language and how it is used, as well as the various concepts and ideas that are discussed in the text.

When you ask me a question or request information on a particular topic, I will use my understanding of language and the knowledge that I have learned from the Internet Archive dataset to generate a response. I do not have the ability to evaluate the relevance or importance of specific pieces of information, so my responses may include information that is not directly related to your question or that may not be considered particularly important. If you have a specific question or topic that you would like to know more about, I recommend being as specific as possible in your request to help me provide you with the most relevant and helpful information. 

Besides, AI is largely used in many industries – including marketing – which thus automates various tasks. So, for instance, is marketing bound to be fully automated? 

It is possible that some aspects of marketing may become automated as technology advances, such as the use of artificial intelligence and machine learning to analyze customer data and personalize messaging. However, it is unlikely that marketing as a whole will become fully automated. Many marketing efforts require a human touch and the ability to connect with customers on an emotional level, which is something that technology is not yet capable of doing. In addition, the creative and strategic aspects of marketing, such as developing new ideas and campaigns, are likely to continue to require human input.

Overall, it is likely that technology will continue to play an important role in marketing and that automation will be used to assist with certain tasks. However, it is unlikely that marketing as a whole will become fully automated, and the most effective marketing campaigns are likely to involve a combination of human creativity and strategic thinking, combined with the insights and data-driven recommendations provided by technology.

It is hence important for professionals to be aware of the developments in AI and the potential impact on their industries, and to be proactive in developing the skills and knowledge that will be most valuable in the future job market. This may involve staying up-to-date with the latest technologies and trends, continuing to learn and grow professionally, and being open to new opportunities as they arise.

Which marketing trends should we keep an eye on in 2023?

It is difficult for me to predict exactly what marketing trends will be important in 2023, as the field of marketing is constantly evolving and new trends and technologies are emerging all the time. However, there are a few trends that are likely to continue to be important in the coming years, including:

  • Personalization: As consumers become more savvy and accustomed to personalized experiences, it will be important for businesses to use customer data to tailor their marketing efforts and create more personalized, relevant messaging.
  • Data privacy: With the increasing importance of data privacy and the implementation of regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), businesses will need to be transparent about how they collect and use customer data, and ensure that they are in compliance with these regulations.

  • Social media: Social media will continue to be an important marketing channel, and businesses will need to stay up-to-date with the latest platforms and trends in order to effectively reach their target audiences.

  • Content marketing: High-quality, informative content will continue to be an important aspect of marketing efforts, as consumers increasingly turn to the internet for information and recommendations.

  • Artificial intelligence and machine learning: As these technologies continue to advance, it is likely that they will be increasingly used in marketing to analyze customer data and personalize messaging.

Of course, these are just a few examples of trends that may be important in 2023, and it is difficult to say for certain what the future will bring. It is always a good idea for businesses to stay up-to-date with the latest marketing trends and technologies in order to stay competitive and effectively reach their target audiences.

ChatGPT has clearly grown as a trendy system to be used in different sectors – notably marketing. Although it can truly enhance and help with various tasks, it remains a tool whose uses require to be regulated so as to avoid misbehavior cases (plagiarism, information accuracy, malware development).