Like all new concepts, it may be challenging to get a grip on what HR Tech means. How would you define it?
In our definition, HR Tech is more than just a generic technical term. For us at Zortify, HR Tech facilitates and enhances people-related business decisions. Our aim is to help organizations to improve and strengthen their allover employee experience: Starting from selection, talent & leadership development, succession planning, up to talent management processes. Employees, leaders, and coaches can utilize HR Tech assessment results to guide and enhance personal advancement initiatives, such as professional coaching and courses to develop skills.
As a rising HR Tech, what sets you apart from the competition?
We assist in informed, unbiased, and objective decision-making with the help of artificial intelligence. Our goal is to make these gained data insights accessible, understandable, and usable for everyone, especially in HR environments. Thus, our Zortify HR Tech solutions cover an employee’s entire lifecycle within an organization, from recruitment (ZortifySelect) to individual development (ZortifyGrow) to high-performing teams (ZortifyiHPT), enhancing constructive leadership feedback (ZortifyLeader), and creating a thriving corporate culture (ZortifyCulture). In our AI-based solutions we combine Natural Language Processing (NLP) with the latest research findings in psychology, computer science, and linguistics.
By using NLP, all Zortify products enable participants to respond in their own words and thus make active listening scalable. We take advantage of the fact that each person’s individual writing style is as unique as their fingerprint. Our technology reveals valuable insights that are critical to business success but remain invisible to the human eye. Our products ultimately allow employees to express their thoughts, feelings, and needs in a safe space, while enabling employers to actively listen and to act on these insights efficiently but empathically. These actionable outcomes offer companies the opportunity to enhance employees’ experience.
Which major impact(s) do you believe HR Tech has on employees?
In a fast-changing work environment, people crave connection, transparency, and a sense of community. Our technology captures experiences in the form of human beliefs, feelings, emotions, and reactions. In our view, it should be considered at every point in the life cycle of an employee. For us, it is not just about getting an employee to make a valuable contribution, but rather about the employee feeling the appreciation for that contribution. It is a winning combination of human and employee work elements. That is why we want to go beyond HR Tech and pioneer “Human Experience Management”.
What would you say to those who fear Human Resources could eventually lose its essence with the increasing adoption of Artificial Intelligence?
For us, the future of Artificial Intelligence is human. At its core, AI reflects ourselves. So, it is essential that we create ethically and responsibly to reflect the best of us. We are very confident that using NLP-based products while keeping the human factor as a core will be a gamechanger. The best way to overcome the concept of fear is education, trust, and a transparent and local product development approach, especially for the European context.
We truly believe AI should not only usable, but transparent, explainable, and understandable for everybody. It represents the diversity of individual personalities and prevents discrimination and imbalances. AI continues to improve human decision-making, especially facilitating people working in HR Tech and Human Experience Management. Our technology developed and hosted “Made in Luxembourg” is also a key success driver.
That is why we train new transparent and ethical language models to understand European languages at a higher level, especially low resource languages like Luxembourgish. Furthermore, our intention is to make algorithms more transparent by looking under the hood and developing other methods to understand how the trained algorithms are making decisions. And if we understand the needs of non-expert-users we can develop front end experiences for them to allow them to use the technologies and gain insights from them without needing any expertise of their own.
Finally, we promote education and build trust with our Zortify Certification Program. It integrates participants into the Zortify network and trains them on how to use AI-based analytics. Any interested Coach, Trainer or HR-expert can be part of it: https://certification.zortify.com